Good & Craft, by Danja Good, is a pattern design studio based in Clerkenwell London. Our world is all about colours and maximalism prints. We are driven to craft beautiful, high-quality products that our clients will enjoy for many years to come. We believe in low-waste production to avoid creating more than is needed and therefore have most of our products made to order. We are passionate about that our prints, which reflect the variety and beauty of nature, are sustainably made with paying attention to the environmental impact of the manufacturing processes. ​​

Danja Good who grew up in Switzerland - a country renowned for high-end fabric factories -  discovered her love for prints during her education in fashion design. Her passion for prints led Danja to London where she successfully graduated with a Master of Arts (MA) in sustainable textile design from University of the Arts London in 2015. 

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White Threads

We are aiming to preserve crafts and textile individuality, and therefore have all our designs printed in Britain and the cushions hand-finished in our London textile studio. The aspect of craft and inspiring our clients to craft our fabrics into curtains or furniture also influenced the brand name. Producing in Britain means that the production is not just ethical in relation to the worker‘s rights, moreover, these small-scale and family-run businesses are a treasure in the history of the country‘s textile industry. 

Like to know about our sustainable approach? Click here