Good & Craft, by Danja Good, is a pattern design studio based in Clerkenwell London. Our world is all about colours and maximalism prints. We are driven to craft beautiful, high-quality products that our clients will enjoy for many years to come. We believe in low-waste production to avoid creating more than is needed and therefore have most of our products made to order. We are passionate about that our prints, which reflect the variety and beauty of nature, are sustainably made with paying attention to the environmental impact of the manufacturing processes. ​​

Danja Good who grew up in Switzerland - a country renowned for high-end fabric factories -  discovered her love for prints during her education in fashion design. Her passion for prints led Danja to London where she successfully graduated with a Master of Arts (MA) in sustainable textile design from University of the Arts London in 2015. 

Good and Craft labels.jpg
White Threads

We are aiming to preserve crafts and textile individuality, and therefore have all our designs printed in Britain and the cushions hand-finished in our London textile studio. The aspect of craft and inspiring our clients to craft our fabrics into curtains or furniture also influenced the brand name. Producing in Britain means that the production is not just ethical in relation to the worker‘s rights, moreover, these small-scale and family-run businesses are a treasure in the history of the country‘s textile industry. 

Like to know about our sustainable approach? Click here 




© 2021 Danja Good for Good & Craft 

 Good & Craft is a Registered Trademark

The designs/patterns on this website are Registered Designs © Danja Good. All rights reserved.



Studio: By appointment only

Unit B05

27-31 Clerkenwell Close

Clerkenwell, EC1R 0AT, London

United Kingdom

T: +44 751 901 48 30

  • Instagram
  • Pinterest


Hanging wallpaper is a delicate craft. Please have your wallpaper installed by a professional and experienced wallpaper installer. Whilst crafting beautiful, high-quality products is of great importance to us, a slight shift in colour may occur for each batch during manufacture. Therefore make sure you're ordering all the rolls you’ll need in one go. Ordering additional rolls at a later date may result in that batch being sold out. We strongly recommend getting some hanging advice from a decorator to take the correct wall measurements and helping you to calculate the correct amount of wallpaper needed. If you need assistance in calculating the required roll estimate, please get in touch with us prior to placing your order. It is also highly recommended to order a sample of the wallpaper or fabric you are interested in before making your final purchase. Colours and pattern dimension may appear different on screen. For more information please see our FAQ page or get in touch with us.