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Trained at The University of the Arts London in sustainable textile design, it is of great importance to us that our prints, which reflect the variety and beauty of nature, are also sustainably made. We are paying attention to the environmental impact of the manufacturing processes and keep the production in England: The fabrics are digitally printed in London and Worcestershire. For our wallpaper we do not use vinyl. Our prints are printed on non-woven papers, which have a significantly lower carbon footprint than vinyl wallpapers. (Vinyl wallpapers are made of PVC Polyvinyl Chloride which is the most environmentally damaging of all plastics). Our wallpapers are produced in Lancashire by a company holding the FSC-certificate for the papers they are printing on. FSC stands for the non-profit organization Forest Stewardship Council, which promotes the practice of sustainable forestry worldwide.

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luxury wallpaper with tropical palm leave pattern by Good & Craft



Since the patterns are all inspired by the beauty and wonders of our natural world, we like to give nature something in return that helps to create a rich green habitat for wildlife and  contributes to the conservation of biodiversity: Every purchase that contains a wallpaper roll plants a tree in different locations across England and Wales. 



We believe in low-waste production to avoid creating more than is needed. Therefore are all our fabrics and most of our wallpapers printed to order in England, just for you.  


Digital textile printing is an increasingly important method in the textile industry. Due to the technique‘s reduced environmental impact, it could lead the industry into a more sustainable future. One positive aspect is that the colours are just added where demanded, which results in having less wastage of dyes. In addition, is the technique of digital printing reported to use 45% less electricity and 30% less water than other printing processes. In 2012, only 1% of the fabrics worldwide were printed digitally, but since then became increasingly popular in the textile market.

lake in forrest by Good & Craft
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We are aiming to preserve the craft of locally made products. All our patterns that we are printing on soft velvet fabric are printed in London and then hand-crafted in our studio into opulent cushions. The cushions are stuffed with a 100% duck feather pad, that has been made in the UK. Every cushion is printed and made to order - just for you.  

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