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What are Non-Woven wallpapers?

What are our Good & Craft wallpapers made of? You are excited to choose a wallpaper design for your upcoming renovation. But do you know what material is your wallpaper made of? There are several different wallpaper substrates that also have different application processes. This needs to be considered before starting your project. What does it mean when the wallpaper is described as non-woven or paste the wall wallpapers, like our Good & Craft wallcoverings?

Non-woven wallpaper Rio with toucan print in emerald green by Good & Craft

With the introduction of the non-woven substrate over a decade ago, the world of wallpaper has experienced a revolution. The principle of wet laying process for non-woven wallpapers is similar to paper manufacturing. Non-woven wallpapers are sheets of directionally or randomly orientated fibres. These fibres are a mixture of synthetic and natural.

Left) Non-woven wallpaper Amazonia Bloom with floral print and toucans by Good & Craft

Paste the wall wallpapers

Non-woven wallpapers are also known as "paste the wall" wallcoverings.

Traditional wallpapers have their paste applied directly onto the back of the wallpaper, which requires more preparation time as you need to have your paper soaked.

For non-wovens, however, you will need to apply the paste to the wall. This makes it easier for the installation: Non-wovens can be placed dried against the wall and therefore have a big advantage compared to the papers ones, as the soaking of the paper makes other wallpapers more delicate to tear.

(Right) Wallpaper Living waters with Jelly Fishes by Good & Craft during wallpaper installation.

Wallpaper rolls made of non-woven paper with floral print by Good & Craft

Environmental Friendly

Non-woven wallpapers are renowned for their sturdiness. They are more durable than other paper substrates. For some areas in your home, like a humid bathroom, non-woven wallpapers might not be as durable as vinyl wallpapers, however, they are certainly much more environmental friendly. If you love nature as much as we do, you probably also don’t want a vinyl wallpaper in your home.

Vinyl wallpapers are, as their name says, made of vinyl (PVC plastic). Polyvinyl chloride plastic is uniquely toxic among plastics because of its ingredients, extreme pollution from production, and last but not least its disposal. The essential raw materials for PVC are derived from salt and oil, and it is produced with chlorine. This results in the release of toxic, chlorine-based chemicals. PVC, therefore, is the most environmentally damaging of all plastics. Vinyl is widely used in the building industry (flooring, plumbing), transport, packaging, toys, etc. About 40 million tonnes are produced per year.

Non-woven wallpapers do not contain vinyl. Therefore they have a significantly lower carbon footprint. Our Good & Craft non-woven wallpapers are produced in Lancashire (Britain) by a company holding the FSC certificate for the papers they are printing on. FSC stands for Forest Stewardship Council. This non-profit organization promotes the practice of sustainable forestry worldwide.

Wall mural made of non-woven wallpaper with jungle print by Good & Craft

Remove non-woven wallpapers easily

It is normal being a little hesitant to put wallpaper in your home. Many of us are renting and no one fancy to scrape it off painfully cm by cm when moving out again. Well, given that the landlord or new owner is not that much in love with your wallpaper as you are.

Luckily this is not the case with non-woven wallpapers. They are easy to be removed, as they are strippable. This means they are made to be removed in long flowing strips. Over are the days when paper-based wallpapers left damage to the wall. And as non-wovens should not tear during the removal, you will have it all in one piece.

How to clean your wallpaper:

The blend of natural and synthetic fibers makes non-woven wallpaper easy to be cleaned. In the past, any spill of coffee, tea or similar would have left a mark on your wallpaper that you couldn’t get off that easy. Non-woven wallcoverings, however, can be cleaned with mild soap and a bit of water.

Another advantage is that non-wovens are breathable.

Back in the 90ies wallpapers became less desired because people were scared that they cause a problem of mould. The paper substrate the manufacturers used at this time was locking in vapours between itself and the wall. Which meant that the wallpaper back then was unable to breathe. Nowadays, thanks to the new substrate non-wovens are made of, we do not have this problem anymore. They are made of breathable material, resulting in that there is no moisture locked between the paper and the wall.

Non-woven wallpaper mural with bird Birds Paradise print by Good & Craft

Summary advantages of non-woven wallpapers:

Compared to papers, non-woven wallpapers have:

  • Higher strength: They are more durable than paper bases

  • Better tear resistance: They are renowned for their sturdiness and have a thick feel.

  • Are easier to install: Paste the wall and not the paper.

  • Are easier to remove: They are strippable. No more scraping like back in the old days.

  • Can be cleaned: They are slightly washable with a sponge and mild soap.

  • No mould: Wallpapers used to be non-breathable which means that they were locking in vapours between itself and the wall. This could have caused mould. This won't happen with non-wovens as they are breathable.

  • Compared to vinyl: Significantly lower carbon footprint




© 2021 Danja Good for Good & Craft 

 Good & Craft is a Registered Trademark

The designs/patterns on this website are Registered Designs © Danja Good. All rights reserved.



Studio: By appointment only

Unit B05

27-31 Clerkenwell Close

Clerkenwell, EC1R 0AT, London

United Kingdom 


T: +44 751 901 48 30

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Hanging wallpaper is a delicate craft. Please have your wallpaper installed by a professional and experienced wallpaper installer. Whilst crafting beautiful, high-quality products is of great importance to us, a slight shift in colour may occur for each batch during manufacture. Therefore make sure you're ordering all the rolls you’ll need in one go. Ordering additional rolls at a later date may result in that batch being sold out. We strongly recommend getting some hanging advice from a decorator to take the correct wall measurements and helping you to calculate the correct amount of wallpaper needed. If you need assistance in calculating the required roll estimate, please get in touch with us prior to placing your order. It is also highly recommended to order a sample of the wallpaper or fabric you are interested in before making your final purchase. Colours and pattern dimension may appear different on screen. For more information please see our FAQ page or get in touch with us.