The colourful textile studio Good & Craft, established by Danja Good,

 is located in the trendy area of Clerkenwell in London.  With great love for colours and sensual textures we create innovative prints and exceptional surface design for fashion and interior collections.

The vibrant prints, which are highly rich in details, create a whole own world on every fabric and wallpaper. 

Danja Good who grew up in Switzerland - a country renowned for high-end fabric factories -  discovered her love for prints during her education in fashion design. Her passion for prints led Danja to London where she successfully graduated with a Master of Arts (MA) in sustainable textile design from University of the Arts London in 2015.


Driven with much enthusiasm to preserve crafts and textile individuality all designs are printed in Britain and hand finished in our London studio. This means that the production is not just ethical in relation to the workers’ rights, moreover, these small-scale and family-run businesses are a treasure in the history of the country's textile industry. 


It is of great importance to us that our prints, which reflect the variety and beauty of nature, are also sustainably made with attention to the environmental impact of the manufacturing processes. Therefor are our wallpapers produced in Lancashire on FSC certified paper. Our fabrics are digitally printed in London and Worcestershire. The technique of digital textile printing results in having less wastage of dyes and is reported to use 45% less electricity and 30% less water than other printing processes.  



We're proud to be a trade partner of the Interior Design Collective, an inspiring community that champions and supports the very best in independent interior design within the United Kingdom. 

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© 2019 Good & Craft by Danja Good

 Good & Craft Design is a Registered Trade Mark


Studio: Good & Craft

Unit B05, 27-31 Clerkenwell Close

Clerkenwell, EC1R 0AT, London

United Kingdom 


T: +44 751 901 48 30